Hawks Games Return to Peachtree TV
The Atlanta Hawks are making a nostalgic return to Peachtree TV, resuming a partnership that has been dormant for nearly three decades. This marks a significant shift in the broadcasting landscape for the Hawks, who have a storied history with local television networks.
Starting January 12, 2024, Peachtree TV will become the new home for all Friday night Hawks games for the remainder of the 2023-24 NBA season, with the exception of the March 8th game. Instead, fans can look forward to the channel airing the matchup against the New Orleans team on March 10.
In a nod to their broadcasting past, the Hawks' games were previously aired by WPCH from 1972-1994 and WANF from 1986-1993. The first two games under the new agreement will be simulcast live on both Peachtree TV and WANF, offering viewers multiple platforms to catch the action.
Broad Accessibility for Fans
Peachtree TV is not the only way fans can enjoy live Hawks games; they will also be available through major cable and satellite services, as well as various Gray TV stations across Georgia and Alabama. This wide distribution ensures that fans have ample opportunity to tune in and support their team.
The broadcasts will feature the professional insight of the Bally Sports Southeast production team. Dominique Wilkins, Bob Rathbun, and Tabitha Turner will bring their expertise to the commentary, enriching the viewing experience with their knowledge and passion for the game. Additionally, Baillie Burmaster, Sports Director from WANF, will contribute to the coverage, further enhancing the broadcast quality.
The Hawks' schedule is filled with exciting matchups, including games against formidable opponents like the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers, promising a thrilling slate of basketball for fans to enjoy.
It's worth noting that Peachtree TV has been the broadcaster for the College Park Skyhawks since 2019, demonstrating the network's ongoing commitment to basketball and its fans in the region.
Recent On-Court Struggles
The Hawks have recently faced challenges on the court, as evidenced by a disappointing loss to the Sacramento Kings. The game slipped away from the Hawks after they relinquished a significant lead due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic saw a drop in their contributions, scoring only two and three points respectively after halftime.
The statistics paint a clear picture of the struggle, with the team's field goal percentage plummeting to 28.9 percent and a three-point success rate of a mere 21.7 percent in the latter half of the game. These figures highlight areas in need of improvement as the season progresses.
Leadership Commentary
Andrew Saltzman, an executive associated with the Hawks, expressed enthusiasm about the new broadcasting arrangement. "It provides fans a new, complimentary way to view the games," said Saltzman. He continued to express gratitude towards Peachtree TV and Gray TV for their partnership, which he believes will greatly benefit the Hawks' local fan base.
Erik Schrader echoed this sentiment, emphasizing the importance of accessibility for all fans. "Bringing the Hawks back to broadcast television provides accessibility to all fans," Schrader stated. He also highlighted the potential to engage new audiences while catering to long-time supporters, suggesting that the move could bolster the team's following.
On the coaching front, Quin Snyder emphasized the need for better execution and a collective approach moving forward. This sentiment was supported by player Clint Capela, who pointed out the team's frustration and the urgent need for a tactical shift. These comments underscore a recognition within the organization that adjustments are necessary to improve performance and outcomes on the court.
As the Atlanta Hawks embark on this new chapter with Peachtree TV, there is a palpable sense of anticipation among fans and stakeholders alike. The blend of nostalgia, broadened access, and a focus on strategic improvements suggests an invigorating season ahead for the Hawks and their supporters.